Last updated: 10 October 2026

1. Introduction

Laguna Life Real Estate L.L.C S.O.C ("Laguna Life", "we", "us") is committed to protecting your privacy. This policy explains how we collect, use, share and safeguard your information when you visit lagunalife.ae or contact us through our website forms, phone, WhatsApp or advertising campaigns. By using the website or sending us your details, you agree to this policy.

2. Information We Collect

• Contact details you provide voluntarily: name, phone number, email address, and country or city.
• Your property interests: property type, area, budget, and purpose (residence, investment or business use).
• The content of your communications with us via website forms, WhatsApp, email or phone.
• Technical data collected automatically: IP address, device and browser type, pages visited, and the source of your visit (for example the ad or campaign you arrived from).

We do not collect payment card details through the website and never request them in any online form.

3. How We Use Your Information

• To respond to your enquiries and present property options that match your interests.
• To follow up on your request by phone, WhatsApp or email from our sales team.
• To manage our relationship with you and keep an accurate contact history in our customer relationship management (CRM) system.
• To measure website and campaign performance and improve your experience.
• To comply with legal and regulatory requirements in the UAE, including those of the Dubai Land Department and the Real Estate Regulatory Agency (RERA).

4. Cookies, Analytics and Advertising Tools

We use cookies and similar technologies through Google Tag Manager and analytics tools, and we may use measurement pixels from advertising platforms such as Google, Meta (Facebook and Instagram), Snapchat and TikTok to measure our campaigns and show you more relevant ads. You can control cookies in your browser settings; disabling them may affect some website features.

5. Use of YouTube API Services

Our marketing team uses internal tools that rely on YouTube API Services to manage the Laguna Life YouTube channel, publish and schedule our own videos, and read channel statistics. By using these tools, our team is bound by the YouTube Terms of Service (https://www.youtube.com/t/terms), and the data is subject to the Google Privacy Policy (https://policies.google.com/privacy).

• Data accessed: information about our own YouTube channel only (name, ID, videos and statistics), and the authorised employee's Google account details (name and email) for sign-in purposes.
• Storage: OAuth authorisation tokens and the channel ID are stored securely on our own servers to enable publishing. We do not sell this data or share it with any third party.
• We do not collect any data about YouTube viewers or their accounts.
• Revocation: the authorised employee can revoke access at any time from the Google account permissions page: https://security.google.com/settings/security/permissions
• For questions about YouTube data, contact us at the email address below.

6. Sharing of Information

We do not sell your personal data. We may share it only with:

• Service providers that help us run the website, CRM, hosting and communication tools, under agreements that require them to protect your data.
• Property developers when you expressly ask us to reserve a unit or obtain a specific offer, to the extent needed to complete your request.
• Public authorities where required by law.

7. Data Retention

We keep your data for as long as we deal with you, and afterwards for as long as legal and accounting obligations in the UAE require, after which we delete or anonymise it.

8. Your Rights

You may request access to, correction or deletion of your data, object to its use for marketing, or unsubscribe from our messages at any time. Send your request to info@lagunalife.ae and we will respond within a reasonable period.

9. Security

We apply appropriate technical and organisational measures to protect your data against unauthorised access, loss or misuse. No transmission over the internet can be guaranteed to be completely secure.

10. External Links

Our website may contain links to external websites or platforms (such as developer websites or social media). We are not responsible for the privacy practices of those sites and recommend that you review their policies.

11. Changes to This Policy

We may update this policy from time to time; the new date will be shown at the top of the page. Continued use of the website after an update means you accept it.

12. Contact Us

Laguna Life Real Estate L.L.C S.O.C – Dubai, United Arab Emirates

Email: info@lagunalife.ae

Phone / WhatsApp: +971 52 300 4000

Have questions? Contact us and we will be happy to help.